Advanced Course In Product Management With Placement
Product management is the process of strategically handling every stage of the product lifecycle. In straightforward, Product management is a strategy that includes the identification, development, and commercialization of products. It involves managing all aspects of a product's life cycle, including market research, product planning, product development, pricing, marketing, and more. The uses of product management are many and various. Maybe most importantly, it helps to confirm that products are developed and launched promptly and efficiently. Additionally, product management can help to improve communication between different departments within a company, as well as between the company and its customers. By taking a holistic view of the product life cycle, product managers can help to identify potential problems early on and take steps to avoid them.
Course Content:-
Product Management Foundations
Product Development Process: Understanding
Market Analysis
Product Positioning
Product Development Process
Concept Development & Testing
Customer orientation
Product Design
Price Setting
Branding and Product Positioning
Managing Pricing and Distribution
Product Performance & Metrics
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